Supporting leaders To Flourish and Live Well In A World of Constant Demands
Executive Team
Our team is a dynamic collective of industry leaders, blending expertise from across fields to create an environment for continual innovation and growth.
Florence Shaffer
CEO
With 20 years leading digital transformation for global brands, Florence has won awards in both luxury and business disruption in the US & Asia. Florence served as Global VP of Strategy & Ops at Estée Lauder Companies and regional CTO at Burberry.
Florence Shaffer
CEO
With 20 years leading digital transformation for global brands, Florence has won awards in both luxury and business disruption in the US & Asia. Florence served as Global VP of Strategy & Ops at Estée Lauder Companies and regional CTO at Burberry.
Florence Shaffer
CEO
With 20 years leading digital transformation for global brands, Florence has won awards in both luxury and business disruption in the US & Asia. Florence served as Global VP of Strategy & Ops at Estée Lauder Companies and regional CTO at Burberry.
Florence Shaffer
CEO
With 20 years leading digital transformation for global brands, Florence has won awards in both luxury and business disruption in the US & Asia. Florence served as Global VP of Strategy & Ops at Estée Lauder Companies and regional CTO at Burberry.
Jason Hardjosoekatmo
VP of Applied Sciences
With a MPhil in Engineering for Sustainable Development from Cambridge and an MBA from the Quantic School of Business and Technology, Jason has spent his career developing new technologies and systems to drive social change at scale.
Jason Hardjosoekatmo
VP of Applied Sciences
With a MPhil in Engineering for Sustainable Development from Cambridge and an MBA from the Quantic School of Business and Technology, Jason has spent his career developing new technologies and systems to drive social change at scale.
Jason Hardjosoekatmo
VP of Applied Sciences
With a MPhil in Engineering for Sustainable Development from Cambridge and an MBA from the Quantic School of Business and Technology, Jason has spent his career developing new technologies and systems to drive social change at scale.
Jason Hardjosoekatmo
VP of Applied Sciences
With a MPhil in Engineering for Sustainable Development from Cambridge and an MBA from the Quantic School of Business and Technology, Jason has spent his career developing new technologies and systems to drive social change at scale.
Markus Thassing
Head of Experience
Markus is a seasoned professional with over 22 years of experience working globally in International Development and Program Management. He is committed to driving social change and addressing significant global challenges, often in challenging environments.
Markus Thassing
Head of Experience
Markus is a seasoned professional with over 22 years of experience working globally in International Development and Program Management. He is committed to driving social change and addressing significant global challenges, often in challenging environments.
Markus Thassing
Head of Experience
Markus is a seasoned professional with over 22 years of experience working globally in International Development and Program Management. He is committed to driving social change and addressing significant global challenges, often in challenging environments.
Markus Thassing
Head of Experience
Markus is a seasoned professional with over 22 years of experience working globally in International Development and Program Management. He is committed to driving social change and addressing significant global challenges, often in challenging environments.
Kelly Stickel
Head of Growth
With over 20 years in business development and community commerce, Kelly has dedicated her career to connecting people, empowering women leaders, and creating business development strategies for companies like Acquity Group and Accenture.
Kelly Stickel
Head of Growth
With over 20 years in business development and community commerce, Kelly has dedicated her career to connecting people, empowering women leaders, and creating business development strategies for companies like Acquity Group and Accenture.
Kelly Stickel
Head of Growth
With over 20 years in business development and community commerce, Kelly has dedicated her career to connecting people, empowering women leaders, and creating business development strategies for companies like Acquity Group and Accenture.
Kelly Stickel
Head of Growth
With over 20 years in business development and community commerce, Kelly has dedicated her career to connecting people, empowering women leaders, and creating business development strategies for companies like Acquity Group and Accenture.
Neal Sharma
Head of Brand
Neal has built brands for both established entities and emerging startups, tailoring his approach to meet the unique needs of each audience. As the creative force behind Becoming, he has set out to develop a brand that resonates deeply with its target audience, blending strategic insight with a refined storytelling craft.
Neal Sharma
Head of Brand
Neal has built brands for both established entities and emerging startups, tailoring his approach to meet the unique needs of each audience. As the creative force behind Becoming, he has set out to develop a brand that resonates deeply with its target audience, blending strategic insight with a refined storytelling craft.
Neal Sharma
Head of Brand
Neal has built brands for both established entities and emerging startups, tailoring his approach to meet the unique needs of each audience. As the creative force behind Becoming, he has set out to develop a brand that resonates deeply with its target audience, blending strategic insight with a refined storytelling craft.
Neal Sharma
Head of Brand
Neal has built brands for both established entities and emerging startups, tailoring his approach to meet the unique needs of each audience. As the creative force behind Becoming, he has set out to develop a brand that resonates deeply with its target audience, blending strategic insight with a refined storytelling craft.
Dr. Carol Grojean
Head of Member Transformation
With 25 years of leading large organizational and cultural transformation, Carol Grojean is a renowned Social Systems Scientist who seamlessly blends deep expertise in human-centered design with a profound understanding of organizational behavior, leadership transformation, and the neuroscience of peak performance.
Dr. Carol Grojean
Head of Member Transformation
With 25 years of leading large organizational and cultural transformation, Carol Grojean is a renowned Social Systems Scientist who seamlessly blends deep expertise in human-centered design with a profound understanding of organizational behavior, leadership transformation, and the neuroscience of peak performance.
Dr. Carol Grojean
Head of Member Transformation
With 25 years of leading large organizational and cultural transformation, Carol Grojean is a renowned Social Systems Scientist who seamlessly blends deep expertise in human-centered design with a profound understanding of organizational behavior, leadership transformation, and the neuroscience of peak performance.
Dr. Carol Grojean
Head of Member Transformation
With 25 years of leading large organizational and cultural transformation, Carol Grojean is a renowned Social Systems Scientist who seamlessly blends deep expertise in human-centered design with a profound understanding of organizational behavior, leadership transformation, and the neuroscience of peak performance.
Rob Sparks
Game and Simulation Design
Rob designs games and experiences for the coffee table, war room, and everywhere in between. With over 9 years of experience in product design and 6 published board games selling over 100,000 copies in 10 languages, Rob engages audiences worldwide as the Founder & Creative Director of Board Game Bud.
Rob Sparks
Game and Simulation Design
Rob designs games and experiences for the coffee table, war room, and everywhere in between. With over 9 years of experience in product design and 6 published board games selling over 100,000 copies in 10 languages, Rob engages audiences worldwide as the Founder & Creative Director of Board Game Bud.
Rob Sparks
Game and Simulation Design
Rob designs games and experiences for the coffee table, war room, and everywhere in between. With over 9 years of experience in product design and 6 published board games selling over 100,000 copies in 10 languages, Rob engages audiences worldwide as the Founder & Creative Director of Board Game Bud.
Rob Sparks
Game and Simulation Design
Rob designs games and experiences for the coffee table, war room, and everywhere in between. With over 9 years of experience in product design and 6 published board games selling over 100,000 copies in 10 languages, Rob engages audiences worldwide as the Founder & Creative Director of Board Game Bud.
the vanguard
The Becoming Vanguard is a diverse team of more than 20 global experts who have worked with Olympians, Top 100 Fortune CEOs, Military Leaders, Celebrities, Astronauts, and Change-Makers.
Dr. Carol Grojean
Embodiment & Social Transformation
PhD Organizational Systems Psychology: Leadership & Social Transformation Expert in Cultural Engineering, Organizational Effectiveness and Change using Technology & Telemetry Ecosystems
Dr. Carol Grojean
Embodiment & Social Transformation
PhD Organizational Systems Psychology: Leadership & Social Transformation Expert in Cultural Engineering, Organizational Effectiveness and Change using Technology & Telemetry Ecosystems
Dr. Carol Grojean
Embodiment & Social Transformation
PhD Organizational Systems Psychology: Leadership & Social Transformation Expert in Cultural Engineering, Organizational Effectiveness and Change using Technology & Telemetry Ecosystems
Dr. Carol Grojean
Embodiment & Social Transformation
PhD Organizational Systems Psychology: Leadership & Social Transformation Expert in Cultural Engineering, Organizational Effectiveness and Change using Technology & Telemetry Ecosystems
Artur Paulins
Breathwork, Movement & Intuition
Creator of Breathwork Academy and the explorer of human equanimity. Artur Paulins is working internationally to transform our access to daily calm through breathwork.
Artur Paulins
Breathwork, Movement & Intuition
Creator of Breathwork Academy and the explorer of human equanimity. Artur Paulins is working internationally to transform our access to daily calm through breathwork.
Artur Paulins
Breathwork, Movement & Intuition
Creator of Breathwork Academy and the explorer of human equanimity. Artur Paulins is working internationally to transform our access to daily calm through breathwork.
Artur Paulins
Breathwork, Movement & Intuition
Creator of Breathwork Academy and the explorer of human equanimity. Artur Paulins is working internationally to transform our access to daily calm through breathwork.
Nikki Armytage-Foy
Self & power, connection, intimacy
A Co-Active Life and Leadership coach, founder of Electric Woman. Focuses on visualisation, feminine power and intuition, embodiment, sexual sovereignty and the Akashic Records.
Nikki Armytage-Foy
Self & power, connection, intimacy
A Co-Active Life and Leadership coach, founder of Electric Woman. Focuses on visualisation, feminine power and intuition, embodiment, sexual sovereignty and the Akashic Records.
Nikki Armytage-Foy
Self & power, connection, intimacy
A Co-Active Life and Leadership coach, founder of Electric Woman. Focuses on visualisation, feminine power and intuition, embodiment, sexual sovereignty and the Akashic Records.
Nikki Armytage-Foy
Self & power, connection, intimacy
A Co-Active Life and Leadership coach, founder of Electric Woman. Focuses on visualisation, feminine power and intuition, embodiment, sexual sovereignty and the Akashic Records.
Dr. Brent Hogarth, PsyD
Performance & Flourishing
Licensed Clinical Psychologist and Sports Psychologist. Prior Head Coach of Flow Research Collective Research focused on flow state and protecting against addiction & burnout. ADHD expert.
Dr. Brent Hogarth, PsyD
Performance & Flourishing
Licensed Clinical Psychologist and Sports Psychologist. Prior Head Coach of Flow Research Collective Research focused on flow state and protecting against addiction & burnout. ADHD expert.
Dr. Brent Hogarth, PsyD
Performance & Flourishing
Licensed Clinical Psychologist and Sports Psychologist. Prior Head Coach of Flow Research Collective Research focused on flow state and protecting against addiction & burnout. ADHD expert.
Dr. Brent Hogarth, PsyD
Performance & Flourishing
Licensed Clinical Psychologist and Sports Psychologist. Prior Head Coach of Flow Research Collective Research focused on flow state and protecting against addiction & burnout. ADHD expert.
Katya Stepanov
Purpose, Creativity, and Conflict Resolution
Leadership coach with expertise in conflict resolution by transforming inherited beliefs and behaviors, as well as uncovering one’s life purpose through multiple expertise in the multiple modalities, including Human Design, Gene Keys, Alexander Technique, Somatic Experiencing, Storytelling and Public Speaking.
Katya Stepanov
Purpose, Creativity, and Conflict Resolution
Leadership coach with expertise in conflict resolution by transforming inherited beliefs and behaviors, as well as uncovering one’s life purpose through multiple expertise in the multiple modalities, including Human Design, Gene Keys, Alexander Technique, Somatic Experiencing, Storytelling and Public Speaking.
Katya Stepanov
Purpose, Creativity, and Conflict Resolution
Leadership coach with expertise in conflict resolution by transforming inherited beliefs and behaviors, as well as uncovering one’s life purpose through multiple expertise in the multiple modalities, including Human Design, Gene Keys, Alexander Technique, Somatic Experiencing, Storytelling and Public Speaking.
Katya Stepanov
Purpose, Creativity, and Conflict Resolution
Leadership coach with expertise in conflict resolution by transforming inherited beliefs and behaviors, as well as uncovering one’s life purpose through multiple expertise in the multiple modalities, including Human Design, Gene Keys, Alexander Technique, Somatic Experiencing, Storytelling and Public Speaking.
Dr. Greg Potter
Sleep, Nutrition & Exercise Science
Greg is involved in several projects that centre on helping people sustainably improve their health and performance through lifestyle changes, and he has coached athletes to multiple World Records and gold medals at the European Championships.
Dr. Greg Potter
Sleep, Nutrition & Exercise Science
Greg is involved in several projects that centre on helping people sustainably improve their health and performance through lifestyle changes, and he has coached athletes to multiple World Records and gold medals at the European Championships.
Dr. Greg Potter
Sleep, Nutrition & Exercise Science
Greg is involved in several projects that centre on helping people sustainably improve their health and performance through lifestyle changes, and he has coached athletes to multiple World Records and gold medals at the European Championships.
Dr. Greg Potter
Sleep, Nutrition & Exercise Science
Greg is involved in several projects that centre on helping people sustainably improve their health and performance through lifestyle changes, and he has coached athletes to multiple World Records and gold medals at the European Championships.
Damien Foord
Identity, Values, and Beliefs
An Air Force veteran and creative entrepreneur that has advised hundreds of brands in Silicon Valley, including LinkedIn, Tesla, and Adobe. He's an experienced strategist at the intersection of brand and innovation and speaks on organizational identity and human-centered innovation.
Damien Foord
Identity, Values, and Beliefs
An Air Force veteran and creative entrepreneur that has advised hundreds of brands in Silicon Valley, including LinkedIn, Tesla, and Adobe. He's an experienced strategist at the intersection of brand and innovation and speaks on organizational identity and human-centered innovation.
Damien Foord
Identity, Values, and Beliefs
An Air Force veteran and creative entrepreneur that has advised hundreds of brands in Silicon Valley, including LinkedIn, Tesla, and Adobe. He's an experienced strategist at the intersection of brand and innovation and speaks on organizational identity and human-centered innovation.
Damien Foord
Identity, Values, and Beliefs
An Air Force veteran and creative entrepreneur that has advised hundreds of brands in Silicon Valley, including LinkedIn, Tesla, and Adobe. He's an experienced strategist at the intersection of brand and innovation and speaks on organizational identity and human-centered innovation.
Joris Timmermans
seasoned healthcare professional
Joris is a seasoned healthcare professional with 24 years of experience as a physiotherapist, osteopath, and Traditional Chinese Medicine (TCM) acupuncturist. Now based in London, he has established private practices in four different countries, bringing his expertise to diverse populations.
Joris Timmermans
seasoned healthcare professional
Joris is a seasoned healthcare professional with 24 years of experience as a physiotherapist, osteopath, and Traditional Chinese Medicine (TCM) acupuncturist. Now based in London, he has established private practices in four different countries, bringing his expertise to diverse populations.
Joris Timmermans
seasoned healthcare professional
Joris is a seasoned healthcare professional with 24 years of experience as a physiotherapist, osteopath, and Traditional Chinese Medicine (TCM) acupuncturist. Now based in London, he has established private practices in four different countries, bringing his expertise to diverse populations.
Joris Timmermans
seasoned healthcare professional
Joris is a seasoned healthcare professional with 24 years of experience as a physiotherapist, osteopath, and Traditional Chinese Medicine (TCM) acupuncturist. Now based in London, he has established private practices in four different countries, bringing his expertise to diverse populations.
“You can seek help your entire life, through spiritual practices or productivity, yet not know what you actually need help with and why you react certain ways...”
Unicorn Founder
north america
*Privacy is at our core. That is why we don’t share any names or images of our members.
Our Story
As a seasoned executive who has led renowned brands through digital transformations, I’ve witnessed firsthand the toll of our relentless pursuit of success. Talented leaders are grappling with anxiety, burnout, and sacrificing their personal lives in order to keep pace with our demanding world - a world cluttered with information, rapid technological advancements and increasingly complex challenges.
Yet the conventional tools and strategies at our disposal often fall short. They fail to address us at the core – a staggering 95% of our decisions are made unconsciously, leaving untapped potential within us.
This realization led me to a different path – a journey not about pushing harder, but about learning a new set of skills that can unlock and align the immense power of our unconscious mind with our conscious intentions.
This is the Paradigm Shift.
This is about your Becoming – moving beyond today’s limitations and stepping into growth through well-being and fulfillment to reach unparalleled performance. So you can spend less time optimizing and more time living.
Florence Shaffer
founder & Ceo, becoming
THE MEMBERSHIP
Choose your reset to unlock radical holistic wellness
Life Reset
6 WEEK program
Tailored exclusively for executives seeking to unlock their highest potential. Our approach simplifies the complexities of executive functioning, empowering you to lead through uncertainty and achieve an effortless flow in all your endeavors.
Life Reset
6 WEEK program
Tailored exclusively for executives seeking to unlock their highest potential. Our approach simplifies the complexities of executive functioning, empowering you to lead through uncertainty and achieve an effortless flow in all your endeavors.
Life Reset
6 WEEK program
Tailored exclusively for executives seeking to unlock their highest potential. Our approach simplifies the complexities of executive functioning, empowering you to lead through uncertainty and achieve an effortless flow in all your endeavors.
Life Reset
6 WEEK program
Tailored exclusively for executives seeking to unlock their highest potential. Our approach simplifies the complexities of executive functioning, empowering you to lead through uncertainty and achieve an effortless flow in all your endeavors.
Wellness Concierge
52 WEEK program
If you’re a seasoned executive, this exclusive service goes beyond luxury wellness. We understand the unique challenges of your status and help you harmonize your mind and body to restore balance and sustain excellence that can last you a long time.
Wellness Concierge
52 WEEK program
If you’re a seasoned executive, this exclusive service goes beyond luxury wellness. We understand the unique challenges of your status and help you harmonize your mind and body to restore balance and sustain excellence that can last you a long time.
Wellness Concierge
52 WEEK program
If you’re a seasoned executive, this exclusive service goes beyond luxury wellness. We understand the unique challenges of your status and help you harmonize your mind and body to restore balance and sustain excellence that can last you a long time.
Wellness Concierge
52 WEEK program
If you’re a seasoned executive, this exclusive service goes beyond luxury wellness. We understand the unique challenges of your status and help you harmonize your mind and body to restore balance and sustain excellence that can last you a long time.
Personalize your dates and your program for 2025
We offer supplementary Bespoke Coaching and access to the full expert team through our Wellness Concierge. Especially relevant for members looking to reach specific outcomes in their professional and personal development.