The firm

Florence Shaffer

Founder and Chief Executive Officer

Former Burberry and Estée Lauder executive who led technology for global brands. Her work sits at the intersection of innovation, systems design, and human behavior.

At Becoming: Florence founded Becoming in 2021 and leads the firm.
Before Becoming: CTO, Burberry Americas. Global VP Technology Strategy and Digital Transformation, The Estée Lauder Companies.
In her words: I had good advice on everything I owned and nobody whose job was to look at my life as a whole.

The people

Also at the firm

See everyone

Damien Foord
Client Development and Delivery
Jason Hardjosoekatmo
VP, Applied Sciences
Lauren Keeler
Head of Private Clients

Start becoming

Begin with your first move.

Every advisory begins with the Diagnostic, and the Diagnostic begins with ten questions. In about three minutes they point to the one change that would give you the most back, and to what becomes easier once you make it.

Find your first move