The firm

Florence Shaffer

Founder and Chief Executive Officer

Former Burberry and Estée Lauder executive who led technology for global brands. Her work sits at the intersection of innovation, systems design, and human behavior.

At Becoming: Florence founded Becoming in 2021 and leads the firm.
Before Becoming: CTO, Burberry Americas. Global VP Technology Strategy and Digital Transformation, The Estée Lauder Companies.
In her words: I had good advice on everything I owned and nobody whose job was to look at my life as a whole.

The people

Also at the firm

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Damien Foord
MD, Client Development and Delivery
Jason Hardjosoekatmo
VP of Applied Sciences
Lauren Keeler
Head of Private Clients

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